MOVIE THYME
Ticket demand and social traction in 30 days
Goal
Drive ticket demand and build consistent awareness for recurring screenings.
What we did
- Built a video-first cadence around each screening: menu, atmosphere, reactions.
- Added paid boosts to top-performing Reels and promo creative to amplify discovery.
- Used influencer and UGC-style content to increase shares, saves, and profile actions.
Results
- +35% follower growth in the first 30 days.
- Reach increased ~25× (+2,531%) and interactions increased +10,705% in the first 30 days.
- +34.6% sales lift in the first 30 days vs baseline (POS-tracked).
Related case study
Movie Thyme website redesign
This social and ads case study is separate from SparkTrail's website build for Movie Thyme, which focused on live event availability, venue filtering, gift cards, memberships, FAQs, and an SEO-ready restaurant website experience.
See the Movie Thyme website redesign
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