THE BLIND PIG

A nightlife feed glow-up built for shares

Goal

Refresh Instagram with a stronger nightlife identity and higher engagement.

What we did

• Transitioned from mostly still content to Reels and people-driven moments.
• Built content around atmosphere: drinks, crowds, music, energy.
• Tightened visual consistency so the feed feels like the venue.

Results

• +122% reach in the first 30 days.
• +1,183% interactions in the first 30 days.
• +219 followers in the first 30 days.