SWEET DELITES

Dessert content built to stack momentum fast

Goal

Build fast local awareness and drive discovery with video-first dessert content.

What we did

• Focused on process-driven Reels: decorating, layering, reveals.
• Used trend-friendly pacing and strong hooks designed for replays and shares.
• Kept a consistent cadence to build momentum quickly.

Results

• Reach increased +25,327% in the first 30 days.
• Video views increased +4,255% in the first 30 days.
• Content interactions increased +3,973% in the first 30 days.