Turning social traction into real-world demand

Increase local discovery and drive more in-store demand using content and paid support.

• Shifted content toward people, vibe, and events — not just food stills.
• Supported key promotions with paid boosts and sharper hooks and CTAs.
• Ran Google Ads to capture high-intent local searches and measure store-visit impact.

• +194% reach and +342% profile visits in the reporting window.
• Google Ads generated ~267 store visits at ~$2.76 per store visit in the reporting window.
• +15.9% net sales YoY in the client-reported period.