Sweet treats impossible to ignore, powered by Reels and local hype
Goal
Launch a stronger social presence and turn local attention into repeat visits.
What we did
- Reels-first content built around product drops and crave-worthy closeups.
- Ran a giveaway and influencer-style content to accelerate tagging, sharing, and follows.
- Used paid support to drive profile visits and local discovery.
Results
- +34% net sales in the first 30 days based on client-provided reporting.
- +514% reach and +517% views in the first 30 days.
- +20% follower growth in the first 30 days.
Year One: The Results
After twelve months working together, the early +34% net sales lift turned into a sustained content engine. Below are the year-one numbers as reported by the platforms and by the client.
Documented views across Instagram, TikTok, and Facebook (6,765,785 reported platform views)
Instagram views month-over-month in the first month, alongside +2,355% content interactions and +20% follower growth
Net-new followers added across Instagram and TikTok
Instagram followers, a +150% increase and still climbing
Pieces of content produced — Reels and photos covering product drops, founder stories, seasonal campaigns, and store moments
Influencer and local collaborations, including one reported collab at 80K+ views and 800+ shares
Combined community across Cookies N' Cream store pages today
What made year one work was a repeatable content engine rather than one-off posts: founder-led storytelling, crave-worthy product moments, seasonal campaigns, creator partnerships, social asset support for franchisees, and cross-page collaboration between store accounts. As Cookies N' Cream expanded from 4 open locations to 11 — with more on the way — we were proud to help carry one consistent brand voice across a growing store network.
Figures reflect documented platform reporting and client-provided data for the twelve-month partnership period through July 2026. Location growth is Cookies N' Cream's own achievement; SparkTrail supported the brand's marketing through this chapter.
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